Just had a thought as it relates to increasing the size of the developer pool. With the release of 3.8RC, we may have an opportunity to do some recruiting.
"Social Media" is only a small slice of the Internet and it's only a small slice of what Hubzilla does, but it seems to be what people most associate with Hubzilla. The "web" is far more than Facebook, Twitter, Mewe, etc. and Hubzilla is far more than the activity feed. But somehow, that's where we find ourselves thinking and working much of the time.
WORDPRESS - on the other hand - has thousands of developers working to extend the web-site platform to try to do everything under the sun. And they face a number of challenges which developing on Hubzilla avoids: 1) the Wordpress market is nearly saturated with developers and solutions. 2) the way that Automattic interprets and applies the GPL makes commercialization of your code and offerings VERY difficult. 3) the design and the structure of the Wordpress codebase is very resource intensive (as compared to Hubzilla).
Hubzilla, on the other hand, needs talent, uses the MIT license (freeing devs to commercialize addons and themes), and is coded to avoid the resource requirements native to Wordpress. On top of that, Hubzilla is coded in PHP and has a fairly shallow learning curve coming from Wordpress development (I've coded plugins for Wordpress and done theme development).
What's more, the vast majority of WP developers are focused on UI and presentation (areas where Hubzilla is often considered lacking).
With all this in mind, it seems to me that the WP community may be a good place from which to recruit some talent.
Some Hubzilla ARTICLES/websites talking about Hubzilla as "the NEXT Wordpress" or "Wordpress but better" and a "Wordpress Alternative" as an application development platform could go a long way!
If you are a HUBZILLA fan who wants to get involved and you don't code but you can write, this may be a way for you to help and contribute to the project!